Real Ecommerce Operator Insights

Short, lived-experience insights from those who have been there. No theory, just lessons learned the hard way.

Insights are short truths from operators. Related content: Failures show what breaks, Scenarios show when.

"If you don't own the warehouse, you don't own the customer experience."

"Automate the happy path, manual review the exceptions."

"Your support team knows what is broken before your dashboard does."

"Free shipping is a marketing cost, not a logistics cost."

"Never deploy code on a Friday afternoon."

"The most expensive order is the one you have to ship twice."

"Customers forgive mistakes, they don't forgive silence."

"Inventory accuracy > Inventory speed."

"Complexity is the enemy of scale."

"Test your checkout flow every single day."