Automate the happy path, manual review the exceptions.

"Automate the happy path, manual review the exceptions."

Why this matters in practice

Trying to automate 100% of cases leads to rigid systems that break easily. Humans are better at edge cases.

If this reflects something you've seen, share it with your team.

This insight often shows up when these failures occur:

Friction in the returns process.

These checklist items can help prevent this situation:

Every order has a clear owner
Someone is responsible for resolving stuck orders.
Delayed fulfilment triggers follow-ups automatically
Proactive communication reduces support tickets.
Carrier pickup times are documented
Ensures same-day shipping promises are met.