Return label generation failure

Friction in the returns process.

How it shows up

Customer cannot self-serve return.

API errors or expired carrier credentials.

Post-holiday returns season.

Support ticket volume spike.

"Automate the happy path, manual review the exceptions."

— Sarah K.

"Customers forgive mistakes, they don't forgive silence."

— CX Head

Delayed fulfilment triggers follow-ups automatically
Proactive communication reduces support tickets.
Returns policy is clearly accessible
Reduces pre-purchase anxiety.
Refunds are processed within 48 hours
Builds trust for future purchases.