Wrong item picked

The classic warehouse error.

How it shows up

Customer receives incorrect product.

Human error in the warehouse, lack of barcode scanning validation.

High volume periods or new warehouse staff.

Return shipping cost, replacement cost, bad CX.

"The most expensive order is the one you have to ship twice."

— Ops Manager

"Customers forgive mistakes, they don't forgive silence."

— CX Head

"Inventory accuracy > Inventory speed."

— Warehouse Mgr

Delayed fulfilment triggers follow-ups automatically
Proactive communication reduces support tickets.
Returns policy is clearly accessible
Reduces pre-purchase anxiety.
Packaging materials are stocked for 30 days
Prevents fulfilment stoppages.

This failure commonly appears in these operational situations:

Customer received their order but an item is wrong or missing.