Fraud flag false positive

Turning away good money.

How it shows up

Legitimate order cancelled automatically.

Over-aggressive fraud scoring rules.

High-value orders or international customers.

Lost revenue, angry customer.

"Customers forgive mistakes, they don't forgive silence."

— CX Head

"Test your checkout flow every single day."

— QA

Delayed fulfilment triggers follow-ups automatically
Proactive communication reduces support tickets.
Returns policy is clearly accessible
Reduces pre-purchase anxiety.
Fraud rules are reviewed weekly
Balances risk vs revenue.