The myth that deployments shouldn't happen on Fridays stems from a lack of confidence in rollback capabilities, not the day itself. Shopify stores often avoid end-of-week releases, worried about weekend downtime. This avoidance highlights a systemic issue: inadequate rollback processes can cripple operations when things go wrong. Consider e-commerce stores that have tested, clear rollback procedures; they maintain business continuity without timing restrictions. A structured approach involves defined deployment roles, thoroughly tested rollback scripts, and clear SLAs ensuring prompt resolutions. Instead of timing deployments to avoid risks, reinforce systems that allow fast recovery and minimize operational disruptions.