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orders marketing finance margin

Discount code abuse

Promotions stacking in unintended ways.

How it shows up

Promo code leaked or stacked incorrectly.

Why it happens

Misconfigured discount logic or leaked private codes.

When it appears

Marketing campaigns.

Business Impact

Margin erosion.

Related Operator Insights

"Free shipping is a marketing cost, not a logistics cost."

— J.D.

"The most expensive order is the one you have to ship twice."

— Ops Manager

Prevention Checklist

  • Returns policy is clearly accessible

    Reduces pre-purchase anxiety.

  • Fraud rules are reviewed weekly

    Balances risk vs revenue.

  • Refunds are processed within 48 hours

    Builds trust for future purchases.

View full checklist