StoreOps DirectoryOverselling inventory
Selling stock you do not physically have.
How it shows up
Customer orders an item that is out of stock.
Why it happens
Inventory sync latency between sales channels and warehouse management systems.
When it appears
High-velocity sales events (Black Friday) or multi-channel selling.
Business Impact
Refunds, lost trust, support tickets.
Related Operator Insights
Prevention Checklist
- Inventory is synced across all channels in real-time
Prevents overselling.